2021

Bella

For the first time in 6 years, Bella feminine hygiene faced a drop in sales. To raise them up, it was necessary to raise brand awareness.

Thanks to one TV activity, for one sponsorship project, for one spring, we had to use the only chance to save the situation against the backdrop of fierce competition and a limited budget.

To stand out as a sponsor, we replaced “advertising” with flowers. In the TV show “The Bachelor”, not every girl can get a rose from the main character, but each one deserves it. Bella gave them flowers in sponsor shots – in the moments that were most difficult for the participants and full of sympathy from the audience. Flowers of support became a support not only for the girls, but also for Bella. She achieved new records, increasing sales by 34% and awareness from 64% to 71.5%