2024

KFC Grander B&B

The campaign demonstrates how KFC in Ukraine effectively responded to the actions of a competitor who expanded the range of chicken burgers.

Using apt insight, KFC successfully attracted a youth audience through the launch of a new chicken burger that combined a large size and an attractive price. Through integration into large-scale media formats and key major events, the campaign exceeded business expectations, attracting new consumers. The new burger became a hit on the menu and helped KFC maintain its status as the leading chicken brand.