2025

Lunch boxes against deadlines

41% of Ukrainians skip lunch — they can’t tear themselves away from work. To take care of them, KFC created Lunchboxes — a series of full-fledged sets of favorite hits that help get workaholics into lunch mode.

To reach a specific audience of “office marathoners” who don’t have a single target, we created it ourselves. We carefully synchronized our media plan with their work schedule and location: geotargeting, business centers, YouTube, social networks, food delivery apps, and video boards. KFC even went with tastings to its customers to try the new product together right in their offices.

We hit the office workers “straight in the stomach” — Lunchboxes reached a record high. Lunch sales increased by a third, and the Ukrainian Lunchbox became KFC’s most successful launch among 100+ countries.