2024

New Year campaign KFC Ukraine

For the New Year holidays, KFC launched a new offer for customers - Holiday Bucket. For 1 month, restaurant visitors had the opportunity to collect a custom bucket with unique content.

To inform the target audience about this, we launched a large-scale advertising campaign that included more than 15 different media channels with a single story.

There were large channels, such as digital media and shopping centers, complex solutions – sponsorship of New Year’s films on the New Channel, integration of the Victoria and Amateur Club channels into YouTube, as well as modern media, such as games, TikTok bloggers, etc.

In addition, we gave Ukrainians a New Year’s mood:

– in Kyiv we branded a metro train

– in Kharkiv, Dnipro and Odessa we installed Christmas trees at train stations

– we sent creative New Year’s gifts to brand partners and bloggers in the New Year’s bucket concept

As a result, we received 110 million contacts and over 7 million reach.