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2024
Tantum Verde Gaming
Pharmaceutical brand Tantum Verde has launched its advertising campaign in gaming.
“Zoomers” watch TV less and less, because their space is streaming platforms, where they receive content, communicate and choose new idols. 79% of the young audience consider gaming a part of their life (according to the study Twitch Users, Ukraine, Gradus Research Plus, 2024).
That is why the idea arose – to communicate a pharmaceutical brand on the Twitch platform.
